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Where we discuss an eclectic range of subjects, from serious to thought-provoking, to the fun side of life and love...

When It's Time To Change Book Covers
Wednesday, July 19, 2017
When It's Time To Change Book Covers

Rebranding a book or a series is more common now than ever before. From Indie Authors to small presses to large publishing houses, changing the cover of a book is a marketing strategy which can breathe new life into sagging sales. It can also cause the book to appeal to a different audience, bringing in new readers. Some authors or publishers do this periodically, just to keep their product packaging fresh and on trend.The StrategyBut there’s another reason you may want to change your book’s covers. While I loved the original covers of my Higher Elevation Series, once three books were published I got some feedback which indicated there was some confusion as to what genre they ...

Facebook Groups- Why Authors Need One
Saturday, June 10, 2017
When It's Time To Change Book Covers

If you have spent any time on Facebook lately, you may have noticed a proliferation of Groups. Groups on Facebook have evolved as a way for people with common interests to share information. They can be private and closed, or they can be open, but most require you to request admittance. Simply press the “+Join” button on the group’s page, and a member of the group will add you. (I have not heard about anyone being rejected and not added, so I’m not sure what happens in that case. If anyone knows, please share).A Great Tool For AuthorsGroups are a great tool for authors. If you don’t have your own group page just for your readers, set one up as soon as possible. ...

Is Silver The New Grey? Older Heroes & Heroines in Fiction
Monday, May 01, 2017
When It's Time To Change Book Covers

There’s a growing trend in fiction, and it’s not grey, but almost. Silver is in, with older fictional heroes and heroines (not in their twenties) in romance novels, and even in some other genres, too. Which makes sense when statistics show a significant portion of readers who read books regularly are women, and over the age of fifty-five, as shown in this recent Book Bub study. Many readers enjoy stories with characters who are more like them, who have more life experience and are facing problems and challenges they can relate to.Several social media pages or groups have emerged to provide a place for those interested in reading or writing romances featuring mature or ...

Interview With Lexi C. Foss- Two Debut Series
Tuesday, April 04, 2017
When It's Time To Change Book Covers

I am very excited to feature a debut author here on my blog. Her name is Lexi C. Foss, and I’m predicting she will be a well-known author in no time! She debuts in May 2017 with not one, but TWO new series, and already has the interwebs abuzz. Her paranormal romance, Blood Laws, and her Contemporary Romance, The Prince’s Game, will both be released in May 2017. Lexi took time out of her ultra-busy release schedule to tell us a bit more about her herself and her exciting new releases.Welcome, Lexi! It’s unusual for an author to debut two separate series at the same time, so tell us how that came about.I’m still debating if this was a good decision, or one made in a ...

Authors- Five Tips For The Book Promotion Phase
Thursday, March 30, 2017
When It's Time To Change Book Covers

You finally published your book, and holding it in your hands for the first time is such a thrill. Mission accomplished! Right?Yes. You should enjoy it, savor it, and bask in the attention. Because the next phase of authorship, called The Promotion Train, is about to leave the station on the 13 ½ platform and you’d better be on it!Promos, Promos, Everywhere!Once you have your books in the marketplace, your work has just begun. Ideally, your promotion efforts   should begin way before your first book is published, but that’s a whole other post. If you are traditionally published, this may also apply to you, because most publishing houses won’t do all the ...